“We wanted to build a software which adds value into the financial community, saves people time and allows them to focus on the important aspects of their jobs; i.e. adding value in manager selection and portfolio construction. At the same time, we wanted people to enjoy using a product which is easy and fast and have a little bit of fun along the way!”
Laurent Favre, CEO
AlternativeSoft AG was founded in Geneva by Laurent Favre and Stephan Joehri. By the end of the year the company employed a team of 3 developers.
With over 20 clients on-board, AlternativeSoft set out to establish itself in the Fund-of-Funds space and began taking feature requests from users.
Growth and expansion of operations in the United Kingdom by opening a London office and the number of developers was doubled to six. The development team doubled in size as profits were reinvested into the business.
Large US Banks began to choose AlternativeSoft and partnerships were agreed with key data providers, HFR and Eurekahedge.
The pace of software development increased as some of the world’s largest Pension Funds chose AlternativeSoft.
The year was marked by the conversion of the software’s underlying source code, providing greater flexibility and compatibility. Users could now track & manage their live Fund-of-Fund Portfolios using AlternativeSoft’s new Portfolio Management Module.
A dedicated team of Quantitative Analysts were established in the London office to increase the number of new models in the development pipeline.
The expansion of the London office continued as AlternativeSoft doubled the Sales team to meet demand while the developer headcount increased to 14. A key data partnership was established with Morningstar, enabling users to analyze data for over 250,000 Long-only and ETF funds.
AlternativeSoft was ranked as the number one software for Risk Management by Hedge Funds Review for the second consecutive year. In addition, the largest US Pension Fund selected AlternativeSoft to support their Hedge Fund investment team.
Users were offered even more choice and flexibility as new data integrations and software partnerships were announced.
As the Sales, Support and Quant teams in London continued to grow, AlternativeSoft relocated to a larger office in Canary Wharf. By this point, total combined client AuM reached almost $1trn.
The Exposure Analysis module for both Hedge Fund and Long-only Investors was launched and development began on custom web-based solutions in close collaboration with users and their idiosyncratic needs.
AlternativeSoft launched its first dedicated web-based software for Fund Selection, connecting to over 17,000 unique and actively reporting Hedge Funds and over 250,000 Long-only Funds.
Continuing an ambition to become the pre-eminent software for third-party fund analysis, a brand new Private Equity Module was launched to allow both Fund and Portfolio-level analysis.